Oct 26 2009 - Partnership strengthens Hyzonia.com's presence in key MENA markets as region expects to generate up to USD 50 million in online advertising in 2009

Hyzonia.com, a next-generation online marketing solution created by RENA, a Dubai-based company, has recently appointed Net Advantage as the exclusive sales channel of Hyzonia.com as part of efforts to capitalise on the steady growth of online advertising in the MENA region, which is expected to generate up to USD 50 million in online expenditure in 2009. The partnership enables Hyzonia.com to further expand its market coverage through Net Advantage's full-fledged branches and representation offices in Jeddah, Riyadh, Kuwait, Amman, Cairo, Beirut, Casablanca, Tunis, Tehran and several other key cities in the region.


Hyzonia.com is a unique platform that encourages users to ‘play’ with brands and therefore offers an in-depth engagement and feedback relationship between players and brands. In various instances, users may be asked to dig to find components of a brand and once completed a prize is won, or to shoot targets to unveil quests of brands, or alternatively users can trade brands or exchange components of brands to complete their quests and win prizes.

Maryam Alimardani, Managing Director, RENA, said, "It is our goal to deliver greater value to our clients by expanding our coverage to a much wider spectrum of the online community. Advertisers, brand specialists and other related firms are increasingly recognising the impact and value-added features of digital advertising, which in turn opens enormous possibilities for growth for Hyzonia.com's adver-gaming services in the MENA region. Net Advantage, being the first specialised Internet Media House in the Arab World, offers us a great opportunity to achieve our long-term goal through its strategic presence in key markets across the Middle East."

Mustafa Mohammed, General Manager, Net Advantage, said, "Despite the fact that Online Media is yet to prosper, advertisers have become quite advanced with their approaches and advertising requests. It is no longer about banner-buy; it is all about engagement. Advertisers want to build a direct communication channel with consumers. They wish to engage with them by all means and there is no better way than doing it in a fun manner. Hyzonia adver-games would serve the purpose. It will be a new and innovative marketing solution to advertisers in the region.”

Based on the “Adver-gaming As A Service” concept, Hyzonia.com operates as a “Cloud” system made up of thousands of individual applications distributed in the internet. The company's next-generation online marketing solution empowers users to create customisable adver-gaming networks that help them achieve their social, cultural, educational, marketing and advertising goals. Hyzonia.com, which is built on top of Microsoft .NET technology, enjoys high reliability and security standards and does not require special platforms, high-end device, downloads or installation.

Net Advantage, which is headquartered in Dubai Internet City, serves as an active hub between advertising agencies and a select list of diversified web portals in the Arab World and around the world.