Oct 26 2009 - Partnership strengthens Hyzonia.com's presence in key MENA markets as region expects to generate up to USD 50 million in online advertising in 2009

Hyzonia.com, a next-generation online marketing solution created by RENA, a Dubai-based company, has recently appointed Net Advantage as the exclusive sales channel of Hyzonia.com as part of efforts to capitalise on the steady growth of online advertising in the MENA region, which is expected to generate up to USD 50 million in online expenditure in 2009. The partnership enables Hyzonia.com to further expand its market coverage through Net Advantage's full-fledged branches and representation offices in Jeddah, Riyadh, Kuwait, Amman, Cairo, Beirut, Casablanca, Tunis, Tehran and several other key cities in the region.



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ARABCRUNCH - Hyzonia is a new startup from Dubai, UAE that aims to simplify Game based banner advertising.

The startup offers “Adver-gaming As A Service” , a new concept that enables advertisers to use video games to advertise a product and run their ads in adver-gaming network without the need to have special platforms, devices or complicated installations. However, when I tried to create a test ad, the system failed to register me.


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Adver-gaming website Hyzonia.com yesterday said it would enhance its web platform to attract the estimated 38 per cent of the world's 1.6 billion internet users who play online games.

A 2009 Entertainment Software Association report pegs the average age of the casual online gamer at 35 years, up from 33 in 2008 and representing a demographic with high spending power.

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Hyzonia.com, the recognised specialist in adver-gaming in the Middle East, has announced the upcoming implementation of enhancements to its web platform to attract the estimated 38% of the world's 1.6 billion internet users who play online games.

A 2009 Entertainment Software Association report pegs the average age of the casual online gamer at 35 years, up from 33 in 2008 and representing a demographic with high spending power.

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