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We are inviting you to join us on Sunday, 5th July 2009, as Reza Ayati, Business Development Director of Rena, and co-creator of Hyzonia will share his knowledge and experience about the Advergaming Horizons in a lecture at the University of Wollongong Dubai. He will cover topics such as:

• Why ‘Gaming as a Medium’?
• Why Adver-games?
• How to get more out of it?
• Any ‘easy to use’ tool for creating adver-games?
• Future of adver-gaming
  

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Published at AMEInfo.com:

The continued growth in the GCC's online advertising expenditure combined with increasing internet adoption rates are set to advance the development of 'adver-gaming' throughout the GCC region in the near future, exposing consumers to innovative marketing messages in entertainment and gaming-oriented media contexts.

Hyzonia.com, a next-generation online marketing solution, has been recognized as the leading figure in adver-gaming in the Middle East by offering 'Adver-gaming As A Service', which enables advertisers to easily create and customize adver-games and run their campaigns in an adver-gaming network; giving users unprecedented easy access to them without the need for special platforms, high-end devices, downloads or complex installations.

'The potential of online adver-gaming has dramatically increased over the past few years largely because of the surge in internet adoption rates and the growing popularity of the internet as a communicating and advertising medium,' said Maryam Alimardani, Managing Director, Rena, a Dubai-based company that created Hyzonia.com.

'Online adver-gaming offers a cost-effective and productive advertising solution that delivers brand messages across various target segments in a more engaging and entertaining way. The key to this innovative marketing tool is that Hyzonia.com adds interactivity and 'Engagement' to the advertising message, facilitating the evolution of online advertising from an interrupting to an entertaining experience,' Maryam added.

'What this means is that we are able to offer a powerful web-based marketing platform for advertisers to reach their target audience via a network of easy to play online adver-games and monitor their audience behavior to have a better marketing analysis and information,' she added.

A recent study by Madar Research revealed that online ad spending is expected to grow by 30% in 2009 and around 50% in 2010, as advertisers take advantage of more cost-efficient and highly targeted means of advertising.

In line with this, adver-gaming - which uses online games to promote brands or products and represents some of the most visited aspects of branded websites, will enable revenues from online game advertising to rise from $120m in 2004 to $500m in 2009, according to research from DFC Intelligence.

'Furthermore, what is so special about Hyzonia.com is that it is not just one adver-game, but it is actually a network of customizable adver-games by which advertisers can target various niche markets and cater to their specific demands. As such, Hyzonia.com actually reaches out to millions of people, while retaining a key ability to target precise audiences,' said Maryam.

Developed on the Microsoft .NET technology and benefiting from an architecture on top of Cloud Computing, Hyzonia.com offers a scalable network of customizable adver-games through which advertisers can reach and engage specific target audiences based on their interest, location, age and gender, and monitor the results in real-time.

Underscoring the success of its new unique technology, Hyzonia.com recently received the 'Microsoft Technology' and 'Best Strategic Entertainment Online Portal' awards during the Pan Arab Web Awards 2009.

'Advertisers and their audience alike also benefit greatly from Hyzonia.com's reliable and secure standard, offering a satisfying gaming experience and considerable branding exposure from virtually anywhere with an internet connection,' Maryam concluded.

Hyzonia.com adver-gaming networks encompass a diverse mix of audiences with 49% of users in the 18-49 age bracket, 26% in the 50-above group and 25% in the 18-under age bracket. Moreover, Hyzonia.com offers an interesting level of parity as 44% of all users are women, with those aged 18 and older representing a third of the total population, which represents a significantly high portion in this market.
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source: AMEInfo
Hyzonia.com has received the 'Microsoft Technology' and 'Best Strategic Entertainment Online Portal' awards at the recently concluded 'Pan Arab Web Awards 2009'.

The accolades recognized Hyzonia platform's innovation in providing a powerful online marketing tool which enables advertisers to create and publish campaigns for entertaining and engaging their target audience and helps publishers to increase revenue by creating and publishing customized virtual worlds to their websites.

'Hyzonia is a web platform that changes the concept of advertisement from interrupting to entertaining. It is unique for achieving social, cultural, educational and of course marketing and advertising goals. Hyzonia virtual worlds' structure is designed based on a very new effective online marketing technique called 'Engagement'. It is a meaningful brand experience created by audience's interaction with advertising materials and we are proud that our hard work in this project is now being recognized by our peers,'said Maryam Alimardani, Managing Director, of Rena, a Dubai-based company that has created Hyzonia.

Designed as an entertainment-based marketing tool under the 'Virtual World as a Service' (VWAAS) model, Hyzonia is a 'Cloud' system that is made of many individual applications distributed on the internet and developed on the Microsoft .NET technology. Through these customizable virtual worlds, advertisers can reach and engage specific target audience based on their interest, location, age and gender, and monitor the results in real-time.

As a triangle of web 2.0, online advertising and online gaming, Hyzonia is a powerful marketing platform for advertisers, a revenue machine for publishers and a gateway of fun and fame for players. From the player's perspective, each Hyzonia virtual world offers light weight games that could be conveniently played from virtually anywhere with an internet connection and requires no special platform, high-end device, download or installation, so players can continue playing from where they left off.

These unique features are contributing to the rapid growth in popularity of Hyzonia among all age groups; an age-wise break up of users shows that 49% come in the 18-49 bracket, 26% are more than 50 and about 25% are under 18 years. Also, while 56% of users are men and 44% are women, it is interesting to note that women aged 18 or older represent 33% of the population, which is a significantly high portion in this market.

Considering the fast growing global online advertisement and gaming market, Hyzonia technology hits audience that are on the scale of millions but targeted precisely.

Hyzonia is created from scratch over the last two years to be a competency factor with lots of benefits for both regional and international businesses. It aims to capitalize on the online advertising industry of EMEA which is the second largest market in the world with revenues expected to touch $52bn by 2010 as the internet is predicted to constitute nearly 10% of global advertising in 2010 compared to less than 3% in 2002.
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